We started Hugo & Elise to develop clothing products that reflect our personal style and authenticity. We'd had enough of clothing items that appear attractive at first but never last. We dedicated ourselves to creating designs which are suitable for real people in their daily activities. No rush, no pressure. Well-made clothing provides you with a sense of self-identity.

Hugo & Elise aims to develop into a brand which people can depend on. A location where you understand that every item has received thoughtful selection. A welcoming environment exists for anyone who appreciates fashion that combines simplicity with thoughtful design and heartfelt creation. We stand at the start of our journey yet we feel honored about what we have established so far. We are grateful that you have joined our community.
Welcome to Hugo & Elise.

We want to inspire people to follow their dreams, just like we did. Even when it feels hard or even scary, please go for it. It will all be worth it in the end. Our clothes is made for those who are proud of who they are and want to show it.